A SOCIAL ESSENCE

A SOCIAL ESSENCE

As individuals we are social and companies are social too, or at least they should be, especially if they want to have a long and flourishing future. We at SMOS are fully aware of it, and we can prove it. 

This was very clear to Aristotle (384-322 B.C.) when he said that “man is by nature a social animal”. Many centuries have passed since that statement and many things have since changed. But, in essence, we are still the same. So it is not so surprising that we have been able to take such an impersonal entity as the Internet, a digital tangle, a machine, and turn it around to transform it into a means of communication and interaction; into yet another kind of socialising that, as you might expect, we human beings love to engage in.

It is true though that the Internet’s first social attempts were not so encouraging: the precursor project Sixdegrees, born in the late 1990s and discontinued in 2001, was not a great success, but it paved the way for the following ones. Evidence of this was the arrival shortly after of MySpace and LinkedIn in 2003; the latter achieved in just five years 25 million registered users (today they account for more than 600 million). Not long after, Facebook (2004) was launched and is currently the most popular social media platform in the world with more than 2.5 billion active users per month. Youtube (2005), Twitter (2006), Whatsapp (2009) and Instagram (2010) all confirmed the obvious: that social media are an endless communication driver, growing and adding new options and users every day.

Although we must acknowledge that all these milestones would have not been possible without the development of technology -mainly in what Smartphones are concerned-, thanks to which virtually all humanity is enjoying greater and more convenient access to the internet in this highly connected cybersphere, there is no doubt that the root of this social revolution lies in human beings, in our desire to communicate, to do and say things, and to get feedback from it. The sooner, the better.

Not just entertainment

The SARS-CoV-2 pandemic has had a major impact on social media. During lockdown, online communication became more than strictly necessary; it was vital. According to mobile data analytics platform App Annie, the use of social media and other mobile applications increased by 20% compared to the previous year worldwide during the first quarter of 2020.

In fact, this current situation has made social media take another twist, in many cases shifting from being a leisure-related social vehicle to become a fully integrated part of the professional sphere. This is evidenced by the fact that engagement (the degree of commitment and interaction) with companies and businesses’ social media has also increased during lockdown, thus highlighting their potential as a means of professional communication as well.

At SMOS we have been fascinated by the meteoric evolution of social media in recent months and we know that its potential is as infinite as it is unknown. We take them so seriously that we have made them our professional purpose. No more, no less. We are true social media explorers, constantly seeking to unravel their ever-growing, ever-changing secrets and possibilities. We believe that it is only a matter of time (maybe minutes) before companies build global strategies around their digital platforms, since it is already possible to deliver a full customer experience through social media; from marketing and product awareness and sales, to client and user communities support. It is essential that companies, whether they are small businesses or large corporations, know how to adapt quickly to this new reality that impacts every member of their teams and, at the same time, provides greater control over the management of all processes.

As Aristotle put it, at SMOS we understand that being social is in our DNA. That’s why we believe that the future lies in social media and we are so confident to embark in this cybernetic journey. Should you care to join us, we’ll make sure to find you a front row seat to watch your business grow.

Esther Alonso

Esther Alonso

Content Manager SMOS

Juliana Koch

Juliana Koch

Graphic Editor SMOS