Founded as a social platform for Harvard University students, Facebook is today the most important digital platform in the world, with more than 2.7 billion users. For SMOS, Facebook is also a professional tool.
It was 2003 when Harvard student Mark Zuckerberg, after a heartbreak, created a social platform to rank the appearance of his female classmates. Within hours of its launch, “FaceMash” (as the “proto-Facebook” was called) had been visited by more than 450 students who had voted more than 22,000 times and shared the link with their acquaintances by e-mail. Facebook seed had been sown.
In 2004 Zuckerberg launched “Thefacebook”, a private social platform for Harvard University students only, which soon spread to other universities in the northeastern United States and, from there, to many more around the world. In September 2006, under the name of “Facebook”, it was finally opened to all Internet users, losing its student essence, something that was undoubtedly worthwhile. Fifteen years later, a world without Facebook is impossible to conceive.
From university to the office
Clearly, Facebook was born with a specific purpose, but the world gradually transformed it into the platform we know it to be today. Jacobo Beltrán, co-founder of SMOS and expert in this social media channel, reveals the reason for this transition: “Social media are Internet platforms created by people or organizations linked by common interests or values. They create relationships between individuals or companies without physical boundaries or hierarchy. Hence they have become a new means of communication and, as such, they are constantly evolving and adapting. Facebook was born as a social media network for students, but as these young people grew in number and age, their interpersonal relationships also expanded and the network’s objectives grew, diversifying and naturally making a place for companies”.
The data clearly reveals that this network’s presence in the world does not discriminate on the basis of age, gender or frontiers. According to Digital 2021 report, issued by the agency “We Are Social”, Facebook’s audience currently ranges from 13 years old onwards. Approximately 2.4% of those users are over 65 years old, whereas the age group with the greatest penetration is the 25 to 34-year-olds. The language most used on the network is English, followed by Spanish and Hindi, and the city with most users is Dakha, the capital of Bangladesh.
Facebook groups and the future of marketing
Still, not everything has been a bed of roses for Facebook. In 2018 Facebook decided to reinvent itself to remain relevant in the competitive and changing world of next-generation social media platforms, and it did so by focusing on groups. “Groups are “rooms” within Facebook where to share interests, information, hobbies, etc., privately among the members of that group. Groups can be more or less restrictive, more or less sized, more or less collaborative and their success depends, to a large extent, on the administrator’s role. There are as many groups as there are profiles, or perhaps even more”, comments the interviewee. “Groups have a key potential for the development of companies’ outbound marketing. At SMOS we are experts in organic growth in social media platforms and we understand the importance of groups in a corporate context”, SMOS co-founder concludes.