It's time

It's time

When is the best time to post on social media? Are posts more viewed on weekdays or weekends? We tell you all about it in this post.

Posting regularly on social media is the best way to optimize the positioning and dissemination of your content. However, to optimize this process you must take into account time factor which is conditioned by several factors. One of them is the platform where you post. According to Hubspot, the best days and times to post on Facebook, LinkedIn and Instagram are:


– Best days: Monday, Wednesday and Friday, between 10 a.m. and 11 a.m.

– Best times: Wednesdays between 11 a.m. and 2 p.m.

– Worst times: weekends and weekdays after 5 p.m.


– Best days to post: Wednesday, Thursday and Friday, between 8 a.m. and 2 p.m.

– Best time: Wednesday, 3 p.m.; Thursday, between 9 a.m. and 10 a.m.; Friday between 11 a.m. and 12 p.m.

– Worst time: Sunday.


– Best days to post: Monday, Tuesday and Friday, 11 a.m. to 2 p.m.

– Best time: Wednesday, 11 a.m.; Friday, between 10 a.m. and 11 a.m.

– Worst time to post: Sunday.

And yet…

Although it is true that there are better and worse times to post, it cannot be said that there is a single standard for posting on social platforms. In addition to the platform, you use (Facebook, LinkedIn or Instagram, for example), you must consider other factors such as the type of content you upload or your target audience. So how do you know when is the best time? The first thing you should do is use logic. According to Brayden Cohen, Social Marketing & Advocacy at Hootsuite, “It’s best to post first thing in the morning on Facebook, as that’s when people are catching up on their feeds. Lunchtime is also a good time, as that’s when people have the biggest gaps in their schedules. The hours right after work are also effective, because people are reviewing what they missed during the day.”

But it’s quite possible that you don’t just want to be “read,” you also want your potential audience to react to what you’re talking about and, if possible, buy what you’re talking about. In this case, the type of content you post will have a great weight when choosing the time of publication. If, for example, you want to disseminate the content of a takeaway service, the best thing to do would be to post it on Facebook, about an hour before lunch and, yes, also on weekends.

Trial and error

If logic doesn’t work, another way to find out what works best for you is to change the posting hours. It is true, however, that you will have to do it with patience and following a method: it is no use posting every day at a different time, you will have to wait a few days with each time/day to see which one works best. Observing the posting schedules of your competitors can also give you a clue about the best time to “appear” on the screen of your potential audience.

If none of this works, you should consider other variables, such as different time zones. If, for example, you are going to post on LinkedIn to an audience in the United States and Europe, Middle East and Africa (EMEA) it is probably best to post early in the morning on a weekday at Pacific Standard Time (PST) so that you can appear in EMEA in the early afternoon and get a good return on your post in both geographies.

Finally, remember that every year (almost every month) the rules change, what worked for you in 2020 will most likely not work for you in 2021.

Esther Alonso

Esther Alonso

Content Manager SMOS

Juliana Koch

Juliana Koch

Graphic Editor SMOS